Journal

The following piece was written by Ware's founder, Gillie Roberts, for Asheville business journal, Capital at Play (no longer in circulation). It was originally published in 2019. Minor edits have been made by the author. The photography included in this...

As a seller of things who preaches that we should own less but better (my pitch for reading the book Essentialism), I often find myself in a predicament. With so many options available to consumers, a retailer’s biggest job is deciding what...