Why Solid, Powder, and Concentrated Products Are More Sustainable Than Liquids

The sustainability movement has a not-so-secret weapon, and it’s getting rid of unnecessary water in products. Powders, bars, solids, and concentrates are taking over where their liquid-heavy counterparts once ruled—and for good reason. Here’s why they’re better for the planet (and often your wallet, too).

1. Less Water, More Product

Most liquid personal care and cleaning products are 80-90% water. That means you’re paying for something you already have coming out of your tap. Solid and concentrated products cut out the excess water, giving you more of the actual ingredients that do the work. 

2. Lighter Weight = Lower Carbon Footprint

All that water makes liquid products heavier to ship, which means more fuel consumption and carbon emissions. Powders, bars, and concentrates weigh significantly less, reducing transportation emissions and making a real impact on sustainability.

3. Less Packaging Waste

Liquids usually require plastic bottles, which contribute to the millions of tons of plastic waste we generate every year. Solids and concentrates often come in minimal or compostable packaging, drastically cutting down on plastic pollution.

4. Longer Shelf Life, Less Waste

Liquid products can expire faster due to their water content, leading to unnecessary waste. Powders, bars, and concentrates last much longer without the need for preservatives, meaning less product wasted and fewer repurchases needed.

5. Just as Effective (If Not More So)

Removing water doesn’t mean sacrificing performance. In fact, concentrated and solid versions often work just as well, if not better, because you’re getting undiluted active ingredients. Plus, with powders and concentrates, you control the strength—so no more overpaying for watered-down formulas.

It's worth noting here that you do sometimes need to be concerned with proper dilution of products that don't come packaged with the right amount of water. Cleaning products come to mind as the most common category in which some precision might be needed to maintain an effective product. But that's usually just a matter of reading (and following) instructions. I have faith in you!